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2 posts tagged with "audiencebuilding"

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· 3 min read
Daniel Koprowski
Software Engineer & Tech Productivity Advocate

Hello, Today I’ll tell you how I almost switched to Revue and share a story of how lava lamps help in cryptography.

Revue one-day adventure

I was frustrated that adding photos to my current newsletter tool is quite cumbersome. I have to do multiple operations like save the picture on a disk, add it to the image gallery in the tool then drag and drop it into the newsletter. IMO simple ctrl+v from the clipboard should do the job.

So, I started looking for an alternative instead of creating content, of course… I found Revue – a newsletter service from Twitter.

It has a straightforward editor, and I enjoyed testing it. I can see that UX designers did a great job there. Plus, Twitter integration would help.

I was so excited that I almost switched the tool despite the lack of automation and basic features.


Then I started reading people complaining on IndieHackers about deliverability, high spam etc. Technically it is possible to connect a custom domain but the settings were limited only to confirming email in the inbox. I haven’t seen DKIM and SPF settings for example.

The main reason I abandoned my desire to switch was the rumour that Revue might be closed by the end of the year… I’ll hold on and see how the situation resolves.

the time was not completely lost

So, to at least feel that I did something productive, I migrated to the new MailerLite service. Previously I was using MailerLite “classic”. Even before that, I used MailChimp.

The new version of MailerLite seems to be completely rewritten from a code perspective – API is changed, UI is changed, and the iPad app arrived.

But functionalities, for now, look pretty similar. I’ve found one extra so far – now I can schedule emails based on subscribers’ timezone.

So far, so good. I need to get used to their editor, but maybe I should keep my emails simpler.

I selected this service mostly because they have email Automation and API out-of-the-box, even for the free plan. If you want to try it, now you can get an extra $20 for plan usage by using my referral link.

I hope the info about Revue being shut down is a rumour after all. The email editor is the best in class. It would be a huge loss to shut down such a service.

My initial idea was to use both services – one for simple emails and the other for automated email scenarios.

A big network tools provider – Cloudflare, uses physical Lava Lamps to generate secure encryption keys. That is a cool intersection between the real world and the digital one! Read more on their blog: How do lava lamps help with Internet encryption? | Cloudflare

· 6 min read
Daniel Koprowski
Software Engineer & Tech Productivity Advocate

On my path to becoming a content creator, I decided to give it a try and build a Twitter account. It should help me build my personal brand as a professional.

To validate if I can give some value I set a goal to reach 1000 followers in 1 year.

I watched some video courses, followed “twitter gurus”, tried tools and implemented strategies shared by growth hackers. I learned a lot during that experience.

In this topic, I want to share some observations from my path.

tweeting every day works but you have to comment even more

I have read this uncountable number of times – discipline is the biggest growth hack. Therefore it is important to tweet every single day to have results. I even tried to use a tool that queued tweets for me in advance for a whole week so I could write them in a single sitting.

It looks like the sentence tells the truth. Tweeting every single day for a few weeks causes “the algorithm” starts to like you. Commonly, people with massive followings come back after a long break and their tweets are seen by just a handful of people.

For example, my Twitter friend with 40k followers had a break and returned after a few weeks. Then he complained that despite the 40k follower count his tweets were seen by just 200-400 of them. He was out of the mercy of “the algorithm”.

So from my current experience, it seems that tweeting regularly is needed to be considered a valuable user by the platform.

It is also needed to be considered interesting by the users – but looks like it is not the clue here. Interesting content with irregular posting dates will be omitted by lots of users just because “the algorithm” decides who sees what.

Tweeting regularly on a timeline is not enough though. Without followers, you’re writing to the void. Nobody reads that but you still have to do it to gain first followers 🤷.

real results are from commenting

Tweeting rarely goes outside of my timeline. Maybe I had too few followers. So, I had to implement other ways of growing.

My usual growth strategy is to respond to other people's tweets. I see the best results when I respond to people with small accounts who posted some questions.

I have filters on TweetDeck that show me all the tweets with for example “reactjs” keyword or “front-end”, “typescript”, “react native” etc. I read those tweets and if I have something meaningful to add I just hit “reply”.

Helping people that way usually turns into a conversation. If I am helpful enough they often enter my profile out of curiosity. Then they see that my profile is described with a “Follow me to learn Frontend & React Native” sentence. They also see my cover image where those technologies are mentioned (I show it in the section below).

With that strategy, I have this nice feeling that I helped somebody with my experience or knowledge. Having a new follower who recognizes me as a helpful guy is just nice addition to that.

“helpful answers strategy” funnel

The funnel of a new follower in my case usually looks like this (or I imagine it is like this): read my reply -> check on my profile -> check my latest tweets -> decides if follow.

That is why I need to have some tweets on my timeline. With empty timeline nobody would follow me – there is why “tweeting into the void” makes sense.

having an optimized profile helps a lot

I think that what helps me is my profile optimization. I try to present it as a mono-thematic – frontend technologies-focused profile.

I decided to do that as I try not to follow people who write about everything that happens in their life. I’m not interested in that so I assume others would not be interested in such spam from my side either.

That said, posting some off-topic from time to time helps to show that I’m not a bot 😆.

Having an optimized profile converted like crazy when I hit my first viral tweet. I describe that at the end of the post.

Here is what my profile looks like right now:

koprowski twitter profile

my first viral tweet helped me a lot

I had this one tweet during my “career” that hit 450k+ views, 27k engagements, and 79 comments.

That was a surprise as I spend like 20 seconds writing it – I just passed the news with a screenshot.


That single tweet itself gave me around 300 followers. That was a huge milestone for someone with 650 followers and a goal to reach 1000 😄.

986 people from that tweet entered my profile -> ~300 decided to follow. This is a huge conversion rate I would say.

I think that the optimized profile + the tweet in “my niche” make such a great result.

twitter consumes a lot of time

Lately, I’m less active on Twitter as it requires a lot of attention. When I was trying to reach that 1000 followers I was spending half of my Saturday preparing “quality content” for my account.

I was trying to author nice tips and interesting topics with custom images, in-depth thoughts and my experiences.

The issue with that idealistic approach is that it is very hard and probably ends unnoticed. I discovered that a social network platform is not the best place to put such content. It had few views, one person clicked the “like” button and after one day it vanished in tons of other creators' content.

Right now, I’m in a “responsive” mode. I reply and I post only when I encounter something interesting or insightful to share. I don’t forcefully prepare content upfront. I decided to focus more on my other activities.

about my goal

Did I reach my goal of 1000 followers in 1 year? Nope.

I reached around 950 followers and had multiple interesting conversations. I also wasn’t active for the whole year – there were months when I wasn’t very active and there were months when I was hyperactive (according to my standards).

Do I regret that time? Nope.

I learned a lot. I improved my writing and make some nice connections. I learned a bit about “the internet” and how social networks work. I satisfied my curiosity. In my opinion, it was worth it.

The conclusion is that Twitter wants the user to be very active – such behaviour is promoted. If you expect to just share and forget there will be no success on Twitter.

👉 Check out my Twitter profile.

Daniel Koprowski avatar
Daniel Koprowski
Software Engineer & Tech Productivity Advocate
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